At Juniper James, we believe finding your gown should feel as meaningful as the vows you’ll one day speak. This is more than a dress appointment, it is a milestone, a memory in the making, and a sacred pause in the middle of wedding planning to simply feel celebrated.
We exist to create a space where brides are known, not rushed. Where every appointment is private, personal, and thoughtfully guided by stylists who understand both fashion and feeling. With backgrounds in wedding planning, fashion merchandising, design, and hospitality, our team brings both expertise and heart to every appointment, blending refined style with genuine warmth.
We believe bridal should feel elevated but never intimidating. Joyful but never overwhelming. Intentional, intimate, and deeply personal. From the moment you walk through our doors, our hope is that you feel safe to explore, confident to express yourself, and supported as you discover the gown that reflects your story.
The magic of Juniper James isn’t just in the gowns we curate, it’s in the experience we create. The quiet tears. The laughter with your mom. The still moment when you look in the mirror and simply know. It is an honor to stand beside you in that moment and to celebrate you every step of the way.
THE JUNIPER JAMES
GIRL TRIBE
With eight years of experience as a wedding planner and a degree in Hospitality and Tourism Management from Appalachian State, Taelor brings both industry expertise and heartfelt hospitality to every appointment.
Since becoming the owner of Juniper James in November 2024, she has been devoted to preserving the boutique’s magical atmosphere while guiding brides through an experience that feels personal, joyful, and unforgettable. For Taelor, nothing compares to the moment a bride realizes she’s found “the one” — it’s an honor she never takes lightly.
A devoted member of the Juniper James team since 2022, Jenn brings a deep love for fashion and bridal styling to every appointment. Currently studying at Parsons School of Design in New York, she continues to expand her knowledge of textiles, fabrics, and design — enriching the thoughtful guidance she offers each bride. As a proud mom of three, Jenn understands the beauty of meaningful moments, and she finds true joy in witnessing the instant a bride lights up after finding her gown. For her, being part of that celebration is both a privilege and a passion.
A graduate of Johnson & Wales University in Charlotte with a degree in Fashion Merchandising and Retail Management, Taylor brings fresh perspective and a genuine love for the artistry of bridal fashion to every appointment. She believes wedding gowns are true masterpieces and delights in helping each bride discover a look that feels uniquely her own. With a joyful spirit and an eye for style, Taylor is passionate about making the gown journey feel both exciting and unforgettable — a meaningful part of a bride’s dream wedding story.
A devoted member of the Juniper James team since 2022, Jenn brings a deep love for fashion and bridal styling to every appointment. Currently studying at Parsons School of Design in New York, she continues to expand her knowledge of textiles, fabrics, and design — enriching the thoughtful guidance she offers each bride. As a proud mom of three, Jenn understands the beauty of meaningful moments, and she finds true joy in witnessing the instant a bride lights up after finding her gown. For her, being part of that celebration is both a privilege and a passion.
Ashley Hoge is a Boone, North Carolina native with a true passion for people, beauty, and the bridal experience. As a devoted mom for nearly 20 years, she brings a warm, patient, and nurturing presence to every appointment, making brides feel instantly comfortable and cared for.
With a background as an esthetician and experience in bridal hair and makeup, Ashley has a trained eye for detail and a deep understanding of what helps a bride feel confident and radiant. Her love for fashion shines through as she helps each bride discover the gown that reflects her unique style and personality.
Ashley is a natural people person who genuinely loves creating meaningful connections. She believes every bride deserves to feel special, celebrated, and truly seen—and she is honored to be a small part of such an unforgettable moment in their lives.
Ashley Hoge is a Boone, North Carolina native with a true passion for people, beauty, and the bridal experience. As a devoted mom for nearly 20 years, she brings a warm, patient, and nurturing presence to every appointment, making brides feel instantly comfortable and cared for.
With a background as an esthetician and experience in bridal hair and makeup, Ashley has a trained eye for detail and a deep understanding of what helps a bride feel confident and radiant. Her love for fashion shines through as she helps each bride discover the gown that reflects her unique style and personality.
Ashley is a natural people person who genuinely loves creating meaningful connections. She believes every bride deserves to feel special, celebrated, and truly seen—and she is honored to be a small part of such an unforgettable moment in their lives.